Charitable Giving Initiative
Helping those in need is very important to us at Sleep Thief. Following our own personal experiences, and those of people dear to us, we established a formal charitable initiative in September 2020.
It is our standing policy to donate 2% of our revenues each year to charitable partners with financial and in-kind donations. These charitable partners are selected by us annually, and have a great impact on communities in the UK. Our partner for 2021 will be announced shortly and will take into account recommendations from our customers and supporters.
We have also launched our Mischief Managed Recycle Scheme, where pre-loved but no-longer-needed Sleep Thief products can be returned to us. We then use local suppliers to sprucen up the clothing items so that they can be donated to underrepresented people in the community and those that really need them.
SuperSuit for premature and ill babies
Following our successful crowdfunding campaign in March 2020, we are also currently creating a SuperSuit for premature and ill babies in collaboration with a disabled clothing designer and specialist NICU team members, to make their time in hospital as comfortable as possible. We are on track to donating one SuperSuit per SuperSuit sold.